MSHILOR'S AR glasses main market: North America; Europe; Japan

MSHILOR'S AR Smart glasses in SWOT analysis：

S：

1. Enhanced experience: provide enhanced experience.
2. AR is easy to use: just aim the camera at an object, and the application will show its effect on the specific project.
3. Support commercial activities: augmented reality can help to carry out construction projects. This technology enables workers to identify and repair damaged parts of buildings, structures or facilities. AR can also be used in the design and transformation process; For example, it is usually more cost-effective than physical prototypes. This means that the company has lower upfront costs when designing new products. They will know the appearance of the final product before manufacturing begins.
4. Educational advantages of augmented reality: data is based on accurate GPS coordinates and can provide navigation and direction without relying on paper maps. In addition, students, educators and researchers are more likely to acquire knowledge. For example, teachers can interact with students in the global classroom, and use Google Expeditions (currently closed) or Aurasa and other AR-enabled tools to teach courses at the other end of the world.
5. Improved technology: augmented reality is often used in teaching methods and even surgical guidance in the medical field

W：

1. High cost and unaffordable: the creation cost of augmented reality is high, and some AR applications are too complex for ordinary users. The cost of an application can vary from $0 to about $100000; It all depends on how complex you want your application or advertising campaign to be.
2. Privacy and security issues: This is rooted in AR and makes it difficult to distinguish what is real and what is not, leading to fear of being attacked and "deceived". For example, if people using social media believe that their friends have posted false information on Facebook, they may be more likely to believe false information.
3. Promote risk-taking behavior: augmented reality is a technology that uses virtual superposition in the physical world. It can be used in games, entertainment and many other aspects. Augmented reality has existed for decades, but until recently, they have made significant progress in technology and made it more mainstream. Smartphones and tablets provide consumers with augmented reality experience at affordable prices.

O：

After half a year of "bombardment" of the relevant concepts of the universe, I believe that we are no stranger to the technology of augmented reality. She skillfully integrates virtual information and the real world, and maps and applies it to the real world through the simulation of computer-generated text, images, models and other information, so that the two kinds of information complement each other, thus completing the "enhancement" of the real world. Starting from 2020, AR is gradually poised to break out, especially this year, AR will enter the broad road of vigorous development.

T:

The technology is not mature enough to break through in a short time